Mike Lehr's Blog

I’ve had a lot of success solving problems by trying to address the challenges of moving an idea from the abstract to the practical. It doesn’t matter what kind of idea it is – product, process, service or solution – the challenges remain the same. That means examining it from its initial inception (defining it) to its potential implementation (identifying details). I have found that people have the toughest times with the beginning and the end, so I start here.

Moving an Idea from the Abstract to the Practical

First, I ask, “Have they defined the problem correctly?” Obviously, there is no point solving the wrong problem. People tend to define the problem too narrowly. That means they are addressing the wrong problem or restricting their set of potential solutions.

Second, I ask, “Have they identified details with enough specificity?” In most cases, people don’t. Where they see a single step, there are often two, three, five or ten. While it’s impossible and unnecessary to capture all details before implementation, the fact remains that many ideas fail here.

For example, the integration of new technology is often seen simply as a technology problem not a human one; the problem is defined too narrowly. No matter how good the technology, if people don’t embrace it or can’t use it, it’s no good. Often, training is the solution, but if we look into the details of training, we find too often it’s “one size fits all.” Everyone goes through the same training classes. It doesn’t take into account the important detail that employees assimilate technology at different rates. That means wasting training hours on users in which the training is too slow or too fast.

In problem solving it’s important to define the problem correctly, too often it’s too narrowly defined, and to refine the details, often they’re too general.

Frequently, I’m asked about the difference between instinct and intuition. The question is difficult because everyday conversation has a gender bias. Men tend to prefer the word “instinct” over “intuition” to describe their emotional processes while women tend to prefer the reverse. So, listening skills are important.

Analogously, instinct is to intuition what an accented note is to a song. Just as an accent adds a particular emphasis to a specific note in the song, instinct adds a particular emphasis to an emotion in the intuitive process. Very simply, there are three types of instincts: survival, paternal and maternal. Survival protects our well being through fight or flight. It accentuates emotions such as guardedness or avoidance. Paternal extends our dominance and control, accentuating emotions such as aggressiveness and competitiveness. Maternal protects and nurtures others, accentuating emotions such as protectiveness and sacrifice.

While instincts can serve us well in urgent, severe situations, they can lead us astray and allow us to be easily manipulated in modern life’s intricacies. For instance, instinctively lashing out at someone for a threatening act could have consequences in the workplace. Intuition would help us balance the emotions accentuated by that threat with the ones fearing the consequences to arrive at a pragmatic alternative fitting our context.

Returning to our musical analogy, this means that rather than reacting to the one accented note we are waiting to hear the whole song before we think and act. It also means that while there isn’t much to creating a single note, creating a song is more involved. Therefore, just as it takes practice to develop cognitive skills it also takes practice to develop intuitive ones. Instincts are innate and thus our default. As such they require very little, if any, development.

As we saw with an earlier post, intuition arrives first when we make decisions. But, how does this happen? How does intuition become involved in our response to an event?

Consider for a moment a restaurant’s ambiance. Objectively, it has nothing to do with the food; however, if it’s unclean, disorderly and ugly we will tend to feel there is also something wrong with the food. Why do children ask their moms and dads, “Are you in a good mood?” They know their parents’ emotional state will affect their decision-making.

Figure 1 illustrates what’s happening. For any event, there are conscious (solid lines) and unconscious aspects (transparent lines). Our cognition cannot capture consciously all an event has to offer.    Analogously, ponder light: some of it we can see some we can’t (such as heat, infrared, ultraviolet and radiation). Still, even if we can’t see unseen light, it affects us. The same holds true for events. Even if we can’t consciously grasp the unconscious aspects; they slip through our conscious defenses and affect us.

Figure 2 demonstrates how this happens. The unconscious aspects impact our emotions which triggers our intuition. Our intuition produces more complex emotions that impact our cognition, our thinking processes. These emotions will select the rationale that best express our wants, desires and needs. These are a function of our personalities and give insights into who we are (red lines).

Returning to our restaurant analogy, the negative feelings produced by the ugly ambiance trigger negative emotions. These in turn encourage us to select a rationale that might have us translate the ugliness into unsanitary. Therefore, we’ll rationalize that the food is unsafe and not good. Conversely, if the ambiance produces good feelings, we will tend to like the food more.

Dean Kamen, the inventor of the Segway and holder of 440 patents worldwide, says in the June 12th issue of The Economist, “Technology is easy to develop. Developing a new attitude, moving the culture from one mental model to another, that’s the difficult part . . .” From the rifle, to the machine gun, to the tank, to the aircraft carrier, military history supports Kamen;  people might employ new technology but they still fight using old strategies and tactics.

In the workplace, we often see technology just supporting old processes rather than creating new ones. For instance, people continued to keep extensive paper files long after word processing and desktop storage improved. Thus, while people used the technology, they did so with an old mindset that made computers glorified typewriters just as they made the rifle and machine gun just other guns rather than the transformative agents of new tactics.

Compounding the integration of technology is the old mindset that doesn’t demand highly developed soft skills of IT, Process Management and Organizational Development people. Very few receive experience and training in areas such as selling, active listening and relationship building. It’s not uncommon to hear employees say, “So now, IT is telling me what my job is?” Much of this is because the IT person didn’t do the necessary advance work in relationship building.

If we truly have “internal customers,” shouldn’t we apply the same sales and service protocols that we use with external ones? This is why soft skills and intuitive adeptness are critical to capturing the potential of new technologies in the form of new processes.

A CEO of a 150-employee services company made this astute observation: processes reduce the need for top talent, and thus, reduce labor costs. This company requires highly talented professionals to deliver its services. Historically, management allowed them to work without defined processes because the employees knew what to do. However, as the company grew, finding such talent became harder and more expensive.

Processes become the path to training and developing in-house talent. They are analogous to painting by numbers or following recipes in cooking; they improve the output produced by individuals who don’t have a grasp on the entire work. However, just as we wouldn’t confuse painting by numbers with being an artist and following a recipe with being a chef, we shouldn’t confuse executing the steps of a process with being talented. Processes allow the breakdown of a task without necessarily needing to understand the task itself. It’s like following a series of directions; you don’t need to know your destination.

Since an employee doesn’t need to understand the whole task to follow a process, he does not need the talent that that understanding requires. Essentially, the process is making the decisions for him as embodied by its rules and procedures. As a result, the company does not have to pay a premium for that talent.

The scientific method’s usefulness falls far short of people’s belief in it. In other words, hype exceeds reality, and it becomes a panacea for solving problems of any type. The emotions behind this belief are so strong that people are often willing to deny, ignore or discount a reality if they cannot “prove” it. Since emotions and relationships often fall in this unproven domain and play important roles in many events, this belief can retard innovation and problem solving where intuitive approaches are viable solutions.

The inherent weaknesses of the scientific method are produced by its strengths as a disciplined inquiry. In its rigid quest to define observations and hypotheses, to control the experimental process, to quantify results and to present conclusions in a manner that can repeat results with different experimenters; the method excludes aspects of reality that aren’t easily observed, defined, controlled, quantified, presented or repeated. For example, something as obvious as good leadership being good for business cannot be addressed by the scientific method. The same holds true for proving that a good sales person sells more than a bad one or that good morale is better for business than bad morale is.

The proof of the scientific method’s inherent weaknesses is the common observation that what works in the laboratory doesn’t necessarily work in reality. That is why the idea must be reintroduced to reality via developmental and engineering phases. This is reflected in everyday life through disclaimers on product guarantees. For example, a window might be guaranteed but only if the homeowner uses the installer recommended by the window manufacturer. In other words, the best window in the laboratory might not be the best in reality because it’s too difficult to install.

The way people look at things is greatly influenced by how they feel about us. People like to hear their names and to have them remembered. Therefore, you can influence their intuitive processes by doing these. While many of us know this, we don’t realize how important it is. It’s an effort very deserving of our time and resources.

In journalism class, instructors will tell students that using names in articles is critical to securing readers’ interest. At a party, someone told me his favorite class was statistics because the professor remembered everyone’s names. A college professor said that a student focus group told his colleagues that professors could improve their course evaluations and standing with students by simply starting to remember and use students’ names in class.

What do names have to do with enjoying statistics or evaluating professors? A lot. They affect people’s intuition which in turns affects their cognition. Their cognition is responsible for producing the rationales that support people’s preferences. The more they like the messenger the more likely they’ll like the message; they’ll learn material, adopt initiatives and perform tasks much quicker and more effectively.

However, remembering people’s names, especially all your employees, might be difficult, but virtually all of us, if we work at it and “cheat” a bit can remember close to five hundred names. First, it’s a matter of saying, “This is important.” Second, it will initially seem like a daunting task, but we become better as we train ourselves. In this sense, our minds work very much like our muscles. They become stronger through training and practicing.

Here are some techniques for using and remembering names.

Roles of Intuition and Cognition in Decision Making

In terms of the decision-making process, intuition occurs before cognition. The important practical implication of this process is this: if we don’t grasp the underlying emotions and how intuition is driving a decision or action, then we really don’t understand it. Thus, behind every single decision or action, there will be an emotion or a collection of emotions driving it.

An excellent illustrator of the connection between intuition and cognition is radar. Let the appearance of something on radar represent intuition and the actual sighting of it be cognition. The key implication of this metaphor is that intuition comes before cognition in our entire decision-making process. The movement of something from radar to an actual sighting represents the movement of feelings into thoughts and finally into decisions and actions.

The diagram to the right expresses this relationship. Moving from left to right, intuition processes our emotions which are typically a collection of feelings. Our emotions create our desires, wants and needs. Through these intuition gives our cognition direction. This direction allows cognition to create thoughts. Using techniques such as reason and logic, through cognition a collection of thoughts coalesce into a rationale. These rationales form the expressible, concrete foundation of our decisions and actions.

In short, this decision-making process transforms our vague, generalized emotions into concrete decisions and actions. An excellent metaphor is the igniting of gasoline. Without the concrete form of an engine and car, this event is a potentially harmful explosion. With that form, the event becomes a transformative tool in our lives. Similarly, without the techniques and tools to express ourselves, our emotions lack a practicality that will allow us to enhance our lives. In some cases, they might even harm ourselves and others.

Cognition is the refining of knowledge and the justifying of decisions through rationales. Rationales are thoughts linked by such techniques as reason and logic. They impact how we view things, both tangible and intangible. Cognition gives us a way to express ourselves, to express our desires, wants and needs.

Cognition is a process occurring primarily on a conscious level. “Refining” and “justifying” indicate that process. Since the formulation of thoughts occurs primarily in our conscious, cognition gives form to what our intuition creates. This form allows us to change our world in accordance with our desires, wants and needs.

Cognition is the refiner of virtually every decision we make, because almost everything we think, do or say needs some sort of refinement to give it focus and specificity before it can effectively impact our world. In this way, cognition crystallizes into a goal, objective or some other tangible form the direction that our intuition gives us. It’s similar to the way an agenda, a score or a script gives form to a meeting, a song or a play in accordance with the tone we want for them.

As an example of what cognition is, consider a message that seeks to influence people. It will contain a rationale using reason and logic to demonstrate the positive benefits of adopting the message. However, if the rationale is not understandable it will appear as unreasonable, illogical, incomplete or indecipherable. As a result, the message will have difficulty influencing people. Witness what happens to a computer when the coding does not follow the language or logic of a certain protocol. The same thing happens with people when confronted by rationales they do not understand. That is cognition at work.

Intuition is the acquiring of knowledge and the making of decisions through emotions. Emotions are feelings that go beyond our senses of touching, smelling, seeing, hearing and tasting. They indicate how we feel about intangibles such as concepts and personalities. For instance, if we like something, that is our emotions giving us knowledge.

Intuition is a process occurring primarily on a subconscious level. “Acquiring” and “making” indicate that process. Since all emotions begin in our subconscious and can often reside there forever without our conscious knowledge, intuition works in the subconscious to process what our emotions generate.

Intuition is the originator of virtually every decision we make, because everything we think, do or say begins on a subconscious level. In this way, intuition is the compass for our conscious similar to the way an introduction sets the tone for a meeting, a song or a play. Intuition is the deliverer of the raw ingredients for our decisions which our conscious refines and manifests so we can live in our world.

As an example of what intuition is, consider a messenger and the message. We can change how people interpret the message by changing the content of the message. However, we can also change how they interpret the message by changing the messenger. Witness the counter effect a repetitive commercial has when suddenly its celebrity messenger falls from grace. People’s interpretations change even though the message does not. That is intuition at work.