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Placebo Management (Pt 3): Stories Change Taste

This entry is part 2 of 5 in the series Placebo Management

This entry is part 2 of 5 in the series Placebo ManagementWayne Curtis’ article, “The Secret Ingredient,” which appeared in the April 2012 edition of The Atlantic discusses liquor companies’ claims about centuries-old, secret recipes. His point is that marketing drives the myths and stories behind these recipes more than the actual ingredients of the […]

Change Taste without Changing Anything about the Food

This post is similar to my previous post about changing the message by how people feel about the messenger. In the case of food, you can alter the taste of it by altering how people feel about the food. One way is to alter how you describe the food. Apparently, PepsiCo is conducting extensive research […]

Placebo Management: Impacting Employees’ Beliefs

This entry is part 1 of 5 in the series Placebo Management

This entry is part 1 of 5 in the series Placebo ManagementThe article, “Think Yourself Better,” in the May 21, 2011 edition of The Economist discussed the placebo effect: belief in a medical treatment increases its effectiveness. Research is also showing that this effect continues even if patients know a placebo was used. So, if […]

Labels Influence Our Evaluation of Content

Designer labels encourage us not only to believe that the wearer has status but also trustworthiness, talent and many other positive attributes. In fact, the label is more important than the clothes themselves. In the article, “I’ve Got You Labelled”, appearing in the April 2, 2011 edition of The Economist, Rob Nelissen and Marijn Meijers […]

Problem-solving Technique: Write Down the Problem

One of the best problem-solving techniques I learned is writing down the problem as specifically as you can. This technique helps find solutions by: Putting the problem in a form that allows you to see it Uncovering aspects of the problem you had not considered Encouraging you to think about the problem as you choose […]