Wednesday, 8 of February of 2012

Tag » Influence

Process vs. Flexibility: The Tradeoff

We often overlook the downside of processes in our businesses because we enjoy how they allow us to scale and reduce labor costs. However, they often become the infrastructure that retards flexibility and adaptability as people’s self-interest and comfort zones become wedded to the processes.

The November 2010 issue of the Harvard Business Review, which focused on leadership lessons from the military, Boris Groysberg, Andrew Hill and Toby Johnson wrote about the tradeoffs between process and flexibility. Their article, “The Different Ways Military Experience Prepares Managers for Leadership,” discussed the tradeoffs that each of the four branches of the U.S. Military made and how they influenced leadership styles.

Their research showed that CEO’s who had military experience in the Navy and Air Force tended to “take a process-driven approach to management; personnel are expected to follow standard procedures without any deviation.” This allowed them to excel “in highly regulated industries and, perhaps surprisingly, in innovative sectors.”

Conversely, those with an Army and Marine Corps experience tended to “embrace flexibility and empower people to act on their vision.” They were able to excel “in small firms, where they are better able to communicate a clear direction and identify capable subordinates to execute accordingly.”

Throughout the article, the authors contrasted the process orientation of the Navy and Air Force with the adaptive one of the Army and Marine Corps, the important point being that there is a tradeoff between the two. Even though they justified why each branch had the orientation it did, they still contrasted the two orientations as a trade-off. In simple terms, it’s hard to have both.

Therefore, when we rush toward processes to create standardized, consistent and repeatable outcomes, we need to leave room for adaptation. After all, life never duplicates itself in exactly the same way.

 


Positive-Negative Reinforcements: Pluses & Minuses

It’s generally easier to understand what positive and negative reinforcements are than it is to understand their advantages and disadvantages. Tradeoffs exist. Generally, in terms of getting action positive reinforcements are better over the long run, negative over the short run. The table below explains:

 

Type
Advantages
Disadvantages
Positive
  • Good long-term outcomes
  • Inspired behavior
  • Outcomes exceed expectations
  • Few legal problems
  • Opens communication
  • Increases leader’s influence
  • More effort over short run
  • Immediate results more difficult
  • Follow up very necessary
  • Better managers and training required
  • More costly over short run
Negative
  • Lower effort over short run
  • Immediate results
  • Less follow up required
  • Less managerial talent and training required
  • Attention getter
  • Less costly over the short-run
  • Compliant behavior
  • More legal implications
  • Discourages communication
  • Outcomes meet or below expectations over long run
  • Decreases leader’s influence

Now, it’s important for us to understand and appreciate how these work together. After all, managers are likely to use both, not just one or the other. Therefore, here are two important ratios to remember:

Results Ratio: It generally takes five (5) positive reinforcements to do the work of one (1) negative one.

5:1

Relationship Ratio: It generally takes ten (10) positive reinforcements to overcome the negative feelings of one (1) negative one.

10:1

For instance, one could hold a gun to someone’s head and change his behavior very quickly, but the relational damage is immense. We don’t want to become overdrawn on our relational accounts because overreliance on negative reinforcements will reduce the effect of positive reinforcements. This will necessitate greater use of negative reinforcements and produce a synergistic spiral downward resulting in a compliant, uninspired workforce.

 


Style Trumps Content Once Again

My October 13, 2011 post, “Eloquence Trumps Honesty in Trust & Likeability Wars,” discussed how style affects our assessment of talent. Now, in the November 2011 issue of the Harvard Business Review, the article, “It’s Not What You Say but How You Say It,” cites the research of

Timothy DeGroot’s team from Midwestern State University indicating the attractiveness of leaders’ voices influence our perceptions of their effectiveness.

Again, the challenge is that we often don’t realize this influence is occurring. Moreover, we tend to believe other people are influenced but we aren’t. Combining this with the way labels influence our perceptions of content and how beauty and attractiveness influences us, we begin to see easily how incompetent people can receive promotions especially if they are confident.

In combating this influence, it’s important to begin with two perspectives:

  1. Acknowledge that style influences us (“That includes me!”)
  2. Remain focused on more intrinsic indicators of talents such as process (how a person works, thinks and interacts)

Often, we erroneously focus on results when we don’t factor in extraneously factors such as the team, timing and situation of the person’s experience. Perhaps the person was just along for the ride. Culture, processes and tools can also affect outcomes. When we fail to account for these, we tend fall into the trap of believing people are “winners” if they come from “winning organizations.”

In the final analysis, what makes assessing talent difficult is not the intrinsic analysis of it but rather being able to do so while trying to navigate the murky cloud of our own perceptions and biases. Many forces intuitively influence us on a subconscious level to stir up this mud.

 


Want to Motivate? Beware of What You Say

So, the boss walks in and harshly reprimands an employee. Unknowingly, she probably just shot his productivity down for the day. A while ago I worked with a company in which it was fairly common practice for the owner to come in late Monday morning and severely reprimand his employees. I witnessed what that did to their productivity for the week.

What we often don’t realize is how much words, phrasing and general conversation can affect people. In the November/December 2011 issue of Scientific American Mind, Tori Rodriguez in her article, “What Just Happened?”, cites several studies including ones in which:

  • “. . . people who were unconsciously exposed to images of fast-food logos became more impatient . . .”
  • “ . . . when participants recalled an illness-related memory, their pain tolerance decreased.”
  • Participants were “unknowingly primed toward goal pursuit” simply by reading something “that included words such as ‘success’ and ‘achieve.’”

While Rodriguez recommends that we become more aware of this “priming” as she calls it by recalling what we “saw, heard and thought about in the past few minutes,” we can also raise our awareness concerning how we negatively influence people accidentally. Moreover, we could use this priming for good. For instance, simply wishing people luck can improve their productivity and performance.

That means we need to beware of that “constructive criticism” we offer. If it really is that constructive and helpful, we should position it as advice, assistance or simply help. Consider too, if we never compliment an employee. It’s as though we never watered a plant.

Next time you want to motivate someone, it might be as simple as talking about something positive, enjoyable and yes, even humorous.

 


Downside of Focus and Rise of Situational Awareness

Classical business literature emphasizes focus: set goals, plan, and then focus on execution. However, it’s relatively void of focus’ downside: obliviousness to peripheral threats and opportunities.

In the mid-1900’s, when conditions didn’t change as dynamically as today’s, extensive research, planning and focus worked. Today, most research is outdated upon completion. Consequently, situational awareness (SA) becomes more important as part of an adaptive business strategy.

SA is the degree to which a person or company can be aware of surrounding conditions while focused on a task or plan. Ironically, SA came of age with aerial combat; you need to know where you are in the sky while focused on engaging enemy aircraft. If not, you could crash your plane from flying too low or from enemy fire simply because you were oblivious to those factors.

Context strongly influences our planning; however, if conditions forming that context are dynamically changing, that means our plan – the object of our focus – might become invalid by new threats and opportunities, and our focus and poor SA might cause us to overlook them. Psychological influences such as anchoring and optimistic planning will create additional pressures to keep us focused and ignorant.

These will also influence our assessment of talent by tending to make it too static and historical. Rather than basing it on people’s potential within new conditions, we will tend to base it on performances under old conditions. We will tend to believe that successes and failures transfer rather than assess actual skills and actual aptitudes within a new set of actual conditions. More simply, this is pigeonholing.

Technology and the internet strongly influence today’s dynamic conditions. Our focus shouldn’t blind us. SA will help us see the many threats, opportunities and talents that will influence our success.

 


Cooperation vs. Self-interest (Pt 2): Context – The Great Influencer

As we saw with pigeonholing and tasting food, context influences us greatly. This extends to people’s inclinations to collaborate. In support of this, the July-August 2011 issue of the Harvard Business Review has Yochai Benkler’s citing in his article “The Unselfish Gene” the work of Lee Ross from Stanford University. He found people being more inclined to collaborate if the context of the effort promotes it.

That’s why leadership that manages, operates and communicates with the implied assumption that employees are essentially motivated by “What’s in it for me” will tend to foster a less collaborative culture than leadership doing the same against a backdrop of collaboration. From an everyday perspective, this means the culture that heavily relies upon extrinsic rewards such as money, awards and perks for individual performances will tend to be less collaborative than the one relying upon intrinsic rewards such as the enjoyment of working with and helping others. Mastering morale builders that don’t cost a cent go a long way in helping here.

This doesn’t mean we eliminate monetary rewards for individuals, but it does mean we focus more on the culture we are promoting in our businesses; culture is context. However, the promotion of that culture must be real. If employees sense a divorce between words and actuality, then the context for collaboration falls, thus causing most employees to resort to self-interested behavior.

Using intrinsic rewards to buttress a collaborative context is involved. In addition to mastering morale builders, it means mastering compliments. Understanding and appreciating the different kinds will help us see how intrinsic rewards differ from extrinsic ones. It’s only by mastering these on an interpersonal level will we be able to extend it throughout our companies and organizations.

 

Other posts in this series:

 


Positive Thinking as Myth

I’ve seen positive thinking do much harm to some folks; if they can’t keep their smiley face on, they feel they’re failing. Moreover, if they fail and don’t know why, they begin to question their attitude thus compounding their problems. Too many times looking at why they can’t do something is declared negativity by their friends, colleagues and family. However, these “negative” thoughts can spurn motivation, preparation and problem solving.

I came upon an excellent article by Scott O. Lilienfeld and Hal Arkowitz in the May/June 2011 issue of Scientific American Mind titled, “Can Positive Thinking Be Negative?” They summarize research on positive thinking from many angles by concluding that many of the benefits pushed by the self-help movement are tenuous. In one, they declare:

Pessimists were less prone to depression than were optimists after experiencing negative events such as a friend’s death.

Optimists, especially when bolstered by success, can suffer from overconfidence and Pollyannaism, creating financial and business difficulties. They are also less likely to take corrective action because their optimism is a breeding ground for complacency. We see this in something as non-business as losing weight.

Recently, improved technology and research methodologies have taught us that biology and our subconscious influence us far more than we ever thought. “Who we are” is different than “who we think we are” so positive thinking’s influence is temporary at best. That is why it requires constant maintenance very much like a sandcastle does on a beach; we need to address the underlying biological and emotional elements of our being in order to find a more permanent and natural solution.

Optimism and pessimism work best together. One without the other produces a rosy picture on one hand and a bleak one on the other.

 


Names and Our Unconscious Biases

Our names unconsciously influence people. We humorously smile at actors who change their names making them more appealing. Yet, some people relate because they wish their parents had given them better names.

Even in a field striving for objectivity such as science, your name can influence the peer review process. In the August 20, 2011 issue of The Economist, the article “A Black and White Answer” reports racial name research by Donna Ginther of The University of Kansas indicating it does. The article also references the 2003 racial name study, Racial Bias in Hiring, by Marianne Bertrand of the University of Chicago and Sendhil Mullainathan at the time of Massachusetts Institute of Technology in which names influenced who received job interviews.

While the article focused on the racial connotation of names, an October 23, 2008 article of The New York Times mentions research about non-racial correlations focused on similar names, initials, sounds and letters. Of course, if we overlay the concept of branding from advertising on these two areas of research and the territory between them, we come back to “what’s in a name?”

From an intuitive perspective, what connotation does each of our names have? What feelings do people get when they hear it? How do we feel when we run across names far different from ours, ones we can’t pronounce? Subconsciously, do they trigger our defense mechanisms? All you need to do is look at popular baby names to know we do not distribute names randomly even if we account for ethnicity.

What we can learn from science in this research is that no matter how objective we think we are it is no match for the unconscious emotions truly driving our decisions.

 


Eloquence Trumps Honesty in Trust & Likeability Wars

Intuitive approaches often work because we don’t believe they do. Advertising is an excellent example: it influences us because we often believe it doesn’t.

This extends to our complaints about politicians not answering the question. Todd Rogers and Michael I. Norton researched this and were asked to “Defend Your Research” in “People Often Trust Eloquence More Than Honesty” appearing in the November 2010 issue of the Harvard Business Review. They found:

People who dodge questions artfully are liked and trusted more than people who respond to questions truthfully but with less polish.

In fact, when answerers perform the dodge effectively, less than half of the people could remember the question accurately. The key rests in the answer’s first ten words by disrupting the cognitive link we have for the question and expected answer. In everyday life, we like to complain about the fast-talking salesperson; however, on a higher level, fast-talking becomes eloquence. It’s here that we increasingly trust and like eloquence more than honesty.

Even though I promote the practical understanding and application of intuition in business on this blog, people can use intuitive approaches for ill or good. For instance, my guest 12 Most post, lists ways to influence people intuitively to build morale; however, people can use these techniques for questionable purposes too.

How do we defend ourselves? There are two broad introductory ways:

  1. Realize people can influence us intuitively and subconsciously even if we believe they can’t
  2. Raise our awareness regarding intuitive approaches

In this way, we can begin accounting for these natural biases in our decision-making and actions. However, believing others can influence us without our knowledge is scary for many of us, especially if we believe in the supremacy of the conscious mind and free will.

 


Smart Bombs & Twitter Clutter

Quality is a Human Job

Managing your Twitter account is like using smart bombs. No matter how smart the technology, you can never guarantee a good target unless a human evaluates it. In other words, you have to read tweets to determine who the good tweeters are; you can’t rely upon Twitter or the various Twitter-related applications to do it for you.

Consider that recently, I retweeted this tweet by Justin Harrison:

Cleaning up my twitter clutter for more effective and meaningful communication…been doing that a lot lately

To which I received this from Dr. Mitchell Friedman:

would love to hear your definition of Twitter clutter, and how you clean it up

So, let’s explore this.

Twitter clutter is the group of tweets you endure from followers just so you can increase your following. You follow them so they are encouraged to do likewise. Both benefit because your followers increase. Twitter creates this condition because size matters and because it has no good way of quantifying tweet quality, only tweet quantity.

How do you clean it up? Well, I use my lists. Everyone whom I follow goes on a list based upon tweet quality. I define good tweeters as people who are:

  • Causing me to stop and ponder
  • Making my life better
  • Promoting me or my ideas
  • Possessing personalities I want to see flourish
  • Being good friends
  • Puzzling because I don’t why I like them

Yes, some sites measure clout, but heck Satan has a lot of clout. How do they determine whether it’s good clout, bad clout, confusing clout, disruptive clout, nonsensical clout or any type of clout?

In the end, only a human can clean up Twitter clutter; qualitative assessment is a job for a human.