Mike Lehr's Blog

Previously I had indicated that placebo management could impact performance. I recently read

Michael Specter’s article, “The Power of Nothing,” in the December 12, 2011 issue of The New Yorker. He shared Ted Kaptchuk’s work on the Placebo Effect at the Harvard Medical School. I found this passage extremely apropos for placebo management:

. . . although placebos had no impact on the chemical markers that indicate whether a patient is responding to therapy, patients nonetheless reported feeling better. Kaptchuk concluded that objective data should not be the only criterion for doctors to consider.

Translated to the business world, we cannot just evaluate our effectiveness with people only on objective considerations. For instance, when a manager explains a business plan to an employee, the value isn’t just in the manager’s explanation and the employee’s understanding. There is additional intangible value in the time the manager spent with the employee. The manager could have enhanced this value by taking the employee to breakfast or lunch for the discussion.

As we saw there are two aspects to an interaction: thinking and feelings (see diagram to right). In this example, the manager’s explanation represents the thinking; the time and place represent the feeling. A different outcome would occur if the manager simply gave the plan for the employee’s reading.

In using this managerial approach, keep five things in mind:

1. Objective information and criteria don’t tell the whole story
2. People react differently
3. Expectations of you and the other person matter
4. Feelings matter more than #1
5. Different users have different results

Relationship building strategies and techniques maximize the placebo effect. It helps to have a strategy for improving your relationship with each of your employees. Implementing initiatives and effecting change will be easier and more effective.

Other links in this series: Placebo Management: Impacting Employees’ Beliefs

People feel better about themselves when they feel they have power to effect change in their worlds. One of the best ways is to ask them to help you. It also integrates well with other morale building techniques.

It’s difficult for people to feel valueless when they are helping others; helping senior members of the organization compounds these positive feelings. Telling people what to do only reinforces helpless subordinating feelings because they are just order takers. In the end, it’s the difference between creating a compliant workforce and an inspired one.

The Ask has two parts:

1. The ask itself
2. The tying of the ask to you

For instance, compare the following:

• “Would you do this?”
• “Would you do this for me? You would really help me make this project successful.”

Feelings of value grow if they know how they are helping you. Avoid “we,” “they,” or “us.” Avoid generic group terms such as “company,” “employees” or “customers.” Use the power of names by referencing specific people, especially if they were helped too. Evoke the CEO’s (or Owner’s) name rather than the company’s name.

Sometimes employees will appear puzzled by your ask especially if it’s something that is obviously mandatory. Here’s a response:

• Employee: Why are you asking? I don’t have a choice.
• Manager: That’s not true. Yes, you might not have a choice whether to do this but you can choose whether to do it in an acceptable manner or an exceptional one. That is why I’m asking for your help. Will you help me?

This exchange demonstrates why the ask is sincere and valuable. We are asking for something exceptional. People not only feel better about themselves when they help us, but they feel even better when they learn that their help is exceptional.

For many of us, we feel good when we help others. What we are even learning is that many of us, especially women, will tend to feel what others feel. Thus, we not only feel good about helping others, but we feel their happiness from our help.

In the July-August 2011 issue of the Harvard Business Review Yochai Benkler’s cites in his article “The Unselfish Gene” the work of neurophysiologist, Giacomo Rizzolatti, who originally “found that our brains mirror not only pain and motor movements but pure emotions as well.”

It’s important to emphasize empathy as an emotion, not merely an understanding as I also indicated in the difference between emotional intelligence and intuition. It’s one thing to see someone smiling and know they are happy and quite another to feel they are happy because if someone can feel good about the happiness of another person, he is more likely to cooperate.

What Rizzolatti’s research, advanced by Tania Singer’s use of brain scans, indicates is that people can actually feel what others feel in the emotional areas of their brains not just the rational ones. Moreover, the intensity of empathy will vary by person with some not feeling much at all.

This has tremendous implications for leadership development because it shows the importance of sensitivity in team intelligence. Whereas Part II of this series dealt with context, this post implies a cooperative business culture is also a function of personalities: some people will just feel better about cooperating than others will. Thus, this implies that highly sensitive people, who also tend to be very empathetic, might be better leaders and employees in a cooperative environment.

Thus, cooperation is not only about creating the right environment but also about having the right personalities, personalities that are empathetic.

Other posts in this series:

• Cooperation vs. Self-interest: Which Reigns Supreme?
• Cooperation vs. Self-interest (Pt 2): Context – The Great Influencer

Sensitive people (SP) can increase team intelligence in very much the same way mortar makes brick and stone walls stronger. Since diverse teams tend to be more creative and intelligent than homogeneous ones, SP will often provide the relational glue keeping diverse groups from fracturing under the stress of diverse views.

In “What Makes a Team Smarter? More Women,” an article in the June 2011 of the Harvard Business Review, Anita Woolley and Thomas Malone found SP:

• Listen well
• Share criticism constructively
• Possess open minds
• Aren’t autocratic

Since “Many studies have shown that women tend to score higher on tests of social sensitivity than men do,” Woolley and Malone found that adding more women to groups would make them more intelligent. They “saw pretty clearly that groups that had smart people dominating the conversation were not very intelligent.”

SP’s concerns for the well being of others will help ensure that diverse views receive a hearing even from more dominant and autocratic members of the team. In effect, we don’t increase the intelligence of the group by necessarily adding more intelligent people. We do so by adding more SP who give deference to others so stronger more effective bonds are formed. Through these bonds flow the life-blood of ideation, more simply called communication. Under the influence of dominant, head-strong members, these arteries become constricted by fear and tension thus preventing the free, open flow of ideas necessary for increasing team intelligence.

As we saw, nurturing positive feelings in others dramatically improves performance. SP are perfect additions to improving the intelligence and performance of teams. Their talent for being more aware of the emotions running through others will help ensure team members will feel good about the team and their contributions.

Other links in this series:

• Emotional Self-defense for Sensitive People (Pt I): Awareness
• Emotional Self-defense for Sensitive People (Pt II): The Unconscious
• Emotional Self-defense for Sensitive People (Pt III): Self-Awareness
• Emotional Self-defense for Sensitive People (Pt IV): Talent
• Emotional Self-defense for Sensitive People (Pt. V): Intimidation
• Emotional Self-defense for Sensitive People (Pt. VI): Defeatism & Courage

Our names unconsciously influence people. We humorously smile at actors who change their names making them more appealing. Yet, some people relate because they wish their parents had given them better names.

Even in a field striving for objectivity such as science, your name can influence the peer review process. In the August 20, 2011 issue of The Economist, the article “A Black and White Answer” reports racial name research by Donna Ginther of The University of Kansas indicating it does. The article also references the 2003 racial name study, Racial Bias in Hiring, by Marianne Bertrand of the University of Chicago and Sendhil Mullainathan at the time of Massachusetts Institute of Technology in which names influenced who received job interviews.

While the article focused on the racial connotation of names, an October 23, 2008 article of The New York Times mentions research about non-racial correlations focused on similar names, initials, sounds and letters. Of course, if we overlay the concept of branding from advertising on these two areas of research and the territory between them, we come back to “what’s in a name?”

From an intuitive perspective, what connotation does each of our names have? What feelings do people get when they hear it? How do we feel when we run across names far different from ours, ones we can’t pronounce? Subconsciously, do they trigger our defense mechanisms? All you need to do is look at popular baby names to know we do not distribute names randomly even if we account for ethnicity.

What we can learn from science in this research is that no matter how objective we think we are it is no match for the unconscious emotions truly driving our decisions.

We can easily defeat sensitive people by encouraging their negative feelings. Since they are so sensitive, these feelings can easily overwhelm them. Under these conditions, sensitive people will have difficulty functioning.  That’s why they usually have courage too.

Imagine a computer programmed to do ill; it feels the same as when programmed to do good. Since people are born with varying sensitivity levels, some people feel less badly about doing ill and less happy about doing good. The movie, The Bad Sleep Well, illustrates how easily some can do ill when sensitivity does not encumber them.

Since sensitive people are talented in many emotional ways that we are not, we will tend to outnumber them in their views. For instance, they are extremely good at feeling the mood of groups. However, it’s easy for a majority not to feel the same about the mood as a sensitive person might. Consequently, sensitive people are vulnerable to defeatism from feelings of doubt and fear when they are:

• Swayed by a majority that can’t feel what they feel
• Told they are crazy because no one feels what they feel
• Convinced that they are hurting others when they don’t have the sensitivity to be hurt

Conversely, sensitive people are potentially full of courage because it’s needed to overcome strong negative feelings. If we feel nothing, why do we need courage to overcome the feelings of doubt and fear that these stir? The less sensitive we are the less likely we will feel doubt and fear.

Thus, the sensitivity allowing sensitive people to enjoy life on a level we can’t has advantages (more) and disadvantages. It’s just important to remember that they have the courage to counterbalance the doubt and fear . . . if they can only muster it.

Other posts in this series:

• Emotional Self Defense for Sensitive People (Pt I): Awareness
• Emotional Self Defense for Sensitive People (Pt II): The Unconscious
• Emotional Self Defense for Sensitive People (Pt III): Self-Awareness
• Emotional Self-defense for Sensitive People (Pt IV): Talent
• Emotional Self-defense for Sensitive People (Pt. V): Intimidation

The two aspects of every interpersonal interaction are thoughts and feelings. You can change people’s views of your ideas by changing how they feel about you; you don’t need to change your idea. This is because emotions are more powerful influencers than cognitive tools such as reason, logic and thoughts. However, we still need cognitive tools. They serve as the diversion, distraction and excuse allowing the emotional aspects of relationship building to work. This is because emotions can create discomfort for people especially in a business setting.

The right-hand diagram expresses this by showing the direct nature of thoughts (red arrow) and the indirect one of feelings (blue arrow). While thoughts become the overt focus of the interaction, the message’s real impact arrives through the back door on a deeper level in the form of impressions. Therefore, thoughts become excuses to build relationships.

For example, when a boy carries a girl’s books home, it’s not because he likes to carry books. He wants to interact with the girl. The visible, tangible acts are carrying books and conversing. The invisible, intangible ones involve developing a emotional connection.  If he were to overtly state his romantic intentions, he’d likely scare off the girl. Carrying the books serves as the boys excuse, diversion and distraction while feelings do their subliminal work.

Even though the emotional connection we develop with employees is not the same as the one in our example, we observe excuses to foster relationships every day in business as “face time” with the boss. From the perspective of the right-hand diagram, the feelings developed in this face time are more important than the actual exchange of ideas. Thus, we should evaluate every interaction’s potential for relationship building, not just for the objective communication of ideas.

This post is similar to my previous post about changing the message by how people feel about the messenger. In the case of food, you can alter the taste of it by altering how people feel about the food.

One way is to alter how you describe the food. Apparently, PepsiCo is conducting extensive research here.* For instance, they are running “fMRI studies to test the hypothesis that calling a product ‘healthy’ may lower taste expectations in the brain.” They also use cameras to record these tests because “what people say about the way something tastes is a lot of times not what they really are thinking.” This latter point reinforces an earlier post that people often are not aware of what influences them.

For instance, in addition to the way we describe food, we can indirectly alter food’s taste by changing the:

• Presentation of the food: how it’s delivered and how it looks on the plate
• Ambiance of the eating environment, whether it’s clean or dirty for instance
• People with whom the eater is dining such as good friends or co-workers
• Food’s price; people will tend to feel expensive food tastes better
• Silverware, plates and other utensils with which to serve and eat the food
• Packaging of the food; beverages are a prime example of the importance of this

Even though cooking professionals and restaurateurs are emphatic about these, very few people would agree. They would refer to objective factors such as length of cooking time, seasoning, sauces, saltiness, etc. As PepsiCo discovered people don’t do a good job of attributing what really influences them.

From a problem-solving perspective, knowing these indirect ways of influencing people opens the door to a vast range of potential solutions for simple, everyday problems.

*John Seabrook, “Snacks For A Fat Planet,” The New Yorker, p. 65, May 16, 2011 [Note: Link does not provide complete access to this article because of subscription restrictions.]

Intuitive approaches, ones that influence people on an emotional, often unconscious level create additional options for almost any problem, especially if they involve people. Too often though, we look at problems objectively: we solve problems rather than alter how people feel about them.

Customer service is fertile ground for intuitive approaches. In the May 2011 issue of the Harvard Business Review, Ryan W. Buell and Michael I. Norton write in “Think Customers Hate Waiting? Not So Fast…” that customers will endure waiting “even when what’s shown is merely the appearance of effort.” Examined this way, customer service is theater, even entertainment. People pay to see comedians. Why wouldn’t they feel better about the same old service if it was suddenly more enjoyable?

Once, a quality service group, who had already heard many speakers on the topic, asked for a different approach from me. So, I taught them how to improve customer service without changing one process for doing so.

Here’s the key: don’t assume you improve customer service by providing better service. This doesn’t matter if customers don’t know or don’t feel that you are servicing better. So, communicate better that you are providing better service and influence better how customers feel about the service.

Previously, we saw that changing people’s feelings for you would change how they interpret your message even if you don’t change anything about the message. This principle holds true for customer service: change how they feel about you and you will change how they feel about the service even though you don’t change one thing about the service. We saw the same with management-employee relations.

By thinking of ways to influence people’s feelings about problems, we create more problem-solving options. Customer service is ideal for seeing how effective this can be.

A commenter asked how people could become more sensitive if they don’t feel as sensitive as they would like? The short answer is through better self-awareness focused on four areas:

1. Appreciate your own sensitivity
2. Avoid “Do onto others as you would have others do onto you”
3. Tame anxious and threatening feelings
4. Convey that you’re listening

The sun doesn’t know how bright he is. To him every day is the same. I find the same holds true for sensitive people: they often don’t know how sensitive they are. Even the feeling of wanting to become more sensitive requires sensitivity. In other words, highly sensitive people could feel very insensitive if they performed even one insensitive act because it would weigh heavily on their minds.

Many apply the rule “Do onto others as you would have others do onto you.” I’ve found this extremely problematical because it’s similar to saying, “All people are like me.” Helping people from their perspective rather than our own tends to be better.

Anxious and threatening feelings encourage insensitivity. For example, other cultures often make us think about our own. This could create anxieties. People very different from us often encourage us to feel threatened.

Listening is an excellent sensitivity tool. However, listening is one thing, conveying we are listening is quite another. We can do this by asking questions, encouraging others to speak and summarizing for them what we heard.

Still, feelings of insensitivity can plague sensitive people simply because it only takes a couple events to stir them. Maybe a job or tradition lends itself to putting people in insensitive situations. Raising their self-awareness with regard to the four above areas will help to minimize feelings of insensitivity in sensitive people.

Other links in this series:

• Emotional Self Defense for Sensitive People (Pt I): Awareness
• Emotional Self Defense for Sensitive People (Pt II): The Unconscious
• Emotional Self-defense for Sensitive People (Pt IV): Talent
• Emotional Self-defense for Sensitive People (Pt. V): Intimidation
• Emotional Self-defense for Sensitive People (Pt. VI): Defeatism & Courage