And therefore I say: ‘Know the enemy, know yourself; victory will never be endangered. Know the ground, know the weather; your victory will then be total.’
Versions of this quote often include only the first sentence. They ignore the quote’s essence: an integrative, holistic perspective. Sun Tzu describes the oversight as one between victory and total victory. Sports’ count victories whether won by a little or much. Life is quite different; the extent of victory matters greatly. In warfare, it can determine whether enemies fight another day.
In business, we often ignore conditions that favor us. It’s human nature to over attribute success to our own efforts, especially when it’s difficult to measure an outcome’s other aspects. A poor sailing crew can sail faster than an expert one with the wind behind them. Thus, success often blinds us, preventing us from achieving total victory (defined as solving problems).
An integrated perspective has tremendous consequences on many business problems. It means expanding the scope of our analysis more than we think we need to do. It means assuming the different aspects of the problem are integrated, not segregated. A problem in one area often affects other areas.
Yes, we can solve problems with the first sentence of Sun Tzu’s quote. However, to enjoy complete, perhaps long-term solutions, employing the second sentence is vital. It’s not enough to know simply ourselves and other people. Knowing the situation and the rhythm of events is important too, especially how we integrate with them. This can mean the difference between a band-aid solution and an enduring one, helping us avoid nasty surprises.
So, how do you integrate into your world?
Note: Versions of this quote usually appear in the 26th paragraph of the tenth chapter, Terrain.