Mike Lehr's Blog

In 2008, a study by Professor Jens Krause, then of the University of Leeds, indicated that it only takes a purposeful minority of five percent to influence an entire crowd. The implication of his work for change management is this: we can initiate change with a small minority, we don’t need everyone at the outset. A passionate minority can often be very successful against an inert majority.

In general, there are four types of personalities when it comes to change:

1. Initiators: want to initiate change because the status quo doesn’t serve them
2. Adapters: adapt once they see the change working for the initiators
3. Followers: will follow the other two types once they believe it’s “the thing to do”
4. Resistors: will resist change because they don’t want to change or can’t change

The five percent will usually include Initiators. The problem is that many companies have them scattered across the company as in Figure #1. However, if we can consolidate them so they can work together and mutually support one another, they become Figure #2. Even though it’s only five percent of the total picture appears quite more powerful than the five percent spread randomly throughout Figure #1. The same happens in groups and organizations especially if some are in leadership positions.

Any insurrection begins with connecting supporters. This might mean reorganizing so they can work together: assigning them to the same project team, task force, product development team, call center or marketing campaign. The grouping should be as cross functional as possible down to the support people.

To cement the team’s camaraderie, it should receive attention from top leadership and ample dose of interpersonal techniques from it. Their momentum will encourage the adapters and followers leaving only the resistors with whom to work.

In 12Most I wrote about business lessons from various battles. Pydna in 168 B.C. – the titanic clash between two undefeated armies, the Macedonians and the Romans – illustrates flexibility’s inherent power by working with smaller units. We can become better problem solvers if we can train our minds to see the smaller aspects of everything.

At Pydna, the Macedonians fought as a single, massive phalanx in which soldiers fought using 20-foot long pikes. This created a massive wall of sharp daggers. The Romans fought in smaller cohorts; their soldiers used short, 20-inch swords called a gladius. Cohorts became buzz saws as they slashed and cut.

When confronting an enemy directly (Figure #1), the phalanx crushed him. However, the cohorts were flexible and surrounded the Macedonians (Figure #2). While those in front suffered heavily, the pikes did not allow the Macedonians to turn quickly enough to defend against the other Romans. Consequently, the Romans all but obliterated the Macedonians.

One of the best ways to train our minds to see the finer aspects of problems is to think about the differences in similar words. Don’t accept they are the same; if they were we wouldn’t need both. Also, don’t worry about being right; just try to come up with differences. It’s similar to physical exercise: doing is beneficial and winning unessential. As examples, I’ve written about the differences between clarity and truth, intelligence and wisdom, and optimism and Pollyannaism.

We can then apply this by writing the problem down, attacking definitions and breaking our description into smaller parts. Just as breaking change down into small, simple steps makes it easier to effect change, breaking problems down into smaller parts makes it easier to solve them.

The challenge is training our brain to see a solid unit as many parts.

We often don’t learn the value of listening techniques in building relationships. Consequently, people might not realize we are listening; this needs to occur in relationship building.

Summarization rephrases the information or key points of the person in a condensed version. The technique verifies what we heard, demonstrates listening, allows focusing of the conversation, and defines parameters for additional discussions.  It also allows the other person – once we summarize – to alter, modify or restate so we can correct misunderstandings early.

Typically, summarization will rephrase the point of a sentence, paragraph or entire discussion. The focus is on subject matter not feelings and emotions, such as:

• Information
• Ideas
• Facts
• Opinions
• Logic
• Instructions

Of all the relationship-building techniques, it will tend to be the most lengthy and involved; however, if too long, its effectiveness diminishes. Often it’s followed by a closed question such as, “Did I understand you correctly?”

Some examples of summarization include:

• “Just to make sure I heard you right, Jack, you’d like us to find a way to secure a steady supply of our old product from this vendor, to negotiate a price based upon our minimum usage, and to find someone else to produce our new product.”
• “To make sure I’m on the same page, let me summarize what I heard. You want to send Sue and Tom out west and to promote Sally to run the plant. Also, you want to find a recruiter to help us to fill Sally’s job and to find us a good service person to manage our top customer.”
• “It seems that what you’re saying is that you want us to start over.”

From a relational perspective, summarization conveys the feeling that you are:

• Understanding and valuing what the person is saying
• Paying attention to detail and quality
• Someone in whom the person can have confidence

The effect of summarization is to create:

• A common understanding of what was said
• Opportunities for correcting any misunderstandings upfront
• Confidence in your abilities in the eyes of the other person
• Confirmation that you know what was said or needs to be done

Summarization, is really a result of the other relationship techniques. It’s used less frequently, but when it is it covers a lot of ground – often the entire conversation.  Summarization heads off many problems before they damage relationships. It has helped me much in my career.

Other posts in this series:

• Relationship Building Technique #1: Open-ended Questions
• Relationship Building Technique #2: Closed Questions
• Relationship Building Technique #3: Pause
• Relationship Building Technique #4: Acknowledgement
• Relationship Building Technique #5: Encouragement
• Relationship Building Technique #6: Synchronization

The research behind behavioral economics is full of emotional solutions to everyday problems. By tapping into the emotional biases behind our decisions, we can expand the range of limited solutions offered by rational thought models. The exploring of emotional solutions has gone big time as the article, “Nudge Nudge, Think Think” explains in the March 24, 2012 edition of The Economist by focusing on the amount of investments governments are making in this area.

Said simply, “How we phrase things matter.” I’ve written how this can change the taste of food and even change the reactions to a bonus plan. As the article explains, nudging “shows it is possible to steer people towards better decisions by presenting choices in different ways.”

For example:

• People were three times more likely to pay an outstanding vehicular tax when the letter was simplified and included a picture of the automobile.
• Boys did better than girls did when a technical drawing class was called “geometry,” and girls did equally well or better when it was called “drawing.”
• People were more inclined to use less energy when their consumption was compared to their neighbors.

Not only does this help us solve problems, it also helps us avoid them by being aware of what we say so we don’t sabotage our well-intentioned plans. Choosing the right words for a personality can go a long way in helping us to effect the change we desire by tapping the right emotions.

For example, my wife won a bet at a party by talking a friend’s six-year-old daughter into selecting a vegetable over chocolate to eat. Understanding and appreciating the power behind words’ connotations helps us immensely here, and Roget’s Thesaurus is invaluable in our efforts.

Remember, people eat escargot not snails.

A while back, a manager requested my advice about moving a stalled initiative forward. She had sat down with her boss several times to discuss this, but nothing seemed to come from these meetings. After sharing with me her previous conversations on this, I noticed a trend and asked, “Have you ever asked your boss for help?”

She paused and then slowly responded, “No, I haven’t.” So, I went on to suggest that the next time she discusses this initiative with her boss that she begin by asking, “Nancy, I could use your help on something. May I discuss it with you?”

After her boss says, “Yes,” she is to thank her first, then describe her plan for moving the initiative forward and specifically telling her boss how she can help by asking, “Nancy, can you help me by doing . . .?”

Many times, as this manager did, we just expect bosses to suggest their help when we explain a situation. We might also be uncomfortable delegating upward, appearing inadequate or possibly receiving a rejection.

In this situation, the manager successfully moved the initiative forward by following this approach, but the point is this: bosses like to feel helpful too – they’re human. Of course, asking the right way helps. Bosses are more likely to help if we ask in a way that ties their help to us. This personifies our request. For instance, asking, “Can you help me by doing . . .” is much better than just asking, “Can you help?”

So, the next time a project stalls, an effort becomes difficult or a roadblock appears, ask your boss for help. Not only might you solve the problem at hand, but you might build a stronger relationship with your boss.

Businesses spend much money on developing their visions, strategies and processes; however, they spend relatively little on culture, which trumps all of the others. Megan McArdle discusses her observations of General Motors and others in “Why Companies Fail,” appearing in the March 2012 issue of The Atlantic.

When we talk about vision, strategy and process, they are very much head concepts as opposed to heart ones. For example, they don’t concern themselves much with the relationships that employees have between one another or even the relationships that the management team has with employees. The simplest relational techniques are rarely connected to these heady concepts when, in fact, it’s relationships that drive the cohesion and morale of any organization.

Unless we touch our employees on their emotional foundation, vision, strategy and process will fall far short of their intended success. This perspective transforms leadership into more of an emotional function from a rational one.  This perspective also helps us understand why common business tools such as incentives and processes can retard our efforts to build relationships and effect change.

Using a farming analogy, it doesn’t matter what vision, strategy and processes we use; if the soil isn’t good, we will struggle. In business, the soil is the relationship between the management team and employees. It forms the foundation of a company’s culture. If that team can’t develop effect relationships or isn’t motivated to even use simple relationship building techniques, then how can we expect it to implement great visions, strategies and processes?

Related post: Great Strategy? Don’t Neglect Culture

The Freedom-Order duality expresses a dimension of our personality involved in interpreting how we balance freedom and order. It can help us – in real time – understand, appreciate and predict better the reactions of others to such things as processes, decision-making, management, customer service, change and organization.

However, all of this is arbitrary, subjective, meaning different people are comfortable with different levels of freedom and order. To some freedom is chaos because it seems anyone can do whatever he wants. To others order is slavery because there is someone or a rule telling her what to do. Therefore, since there are no absolute states for either, you can be the benchmark as the figure shows. This allows you to assess whether people are more freedom-oriented or order-oriented than you are by the feelings and thoughts they trigger in you.

For instance, more freedom-oriented people might make you feel they are:

You might also notice they tend to use words such as these:

By contrast, more order-oriented people might make you feel they are:

Similarly, you might find them using words such as:

In our daily business lives, this means adding process and procedures to those who are more freedom-oriented than we are might stir anxious feelings about becoming nothing more than an automaton. Conversely, more flexibility and options to more order-oriented people might trigger anxious feelings about what is the right thing to do.

Once we are sensitive to this, we can better position the change by adapting immediately to what we observe in others. To the freedom-oriented people, we will need to reassure the flexibility of adding their own dimension, and to order-oriented people reassuring clear definitions of their duties will exist. In essence, we personalize our approach and words to by appreciating people and their needs better.

People’s names are extremely powerful. Every day, opportunities to use names present themselves, but we don’t seize them. Names in emails, even the shortest ones, allow us to personify them, giving them personality. Just as people find pictures and news articles about people more interesting, the same holds true for emails.

For example, rather than send an email like this:

Can you meet me today at noon?

We can personify it this way:

Joan,

Can you meet me today at noon?

Linda

Thus, a generic email from by anybody to anybody becomes personal. Moreover, rather than use a formal address and closing, we can alter it by writing:

• Joan, can you meet me today at noon? ~Linda
• Can you meet me today at noon, Joan? ~Linda
• Can you, Joan, meet me today at noon? ~Linda

In these examples, we used the person’s name in the beginning, end and middle of the question. We can employ the same strategy longer emails:

I’m thinking about going out for lunch today. Can you meet me today, Joan, if I do? It would be great to see you.

Linda

We can also use their names more than once by combining the techniques above:

Joan,

I’m thinking about going out for lunch today. Can you meet me today, if I do? It would be great to see you.

I want to share a project I’m working. Joan, I really feel you might be able to help. If so, I’d like to introduce you to my manager.

Please let me know,

Linda

People aren’t light switches, so we can’t expect this to work instantaneously. Nevertheless, if we employ regularly and integrate with other techniques, we will accelerate better relationships and responses to requests over the long run.

We often don’t learn the value of listening techniques in building relationships. Consequently, people might not realize we are listening; this needs to occur to build relationships.

Closed questions encourage specific or limited responses. For answers, they usually require one word, short phrases or a response from a menu of possibilities. Often, they begin with the words, “Who,” “How,” “What,” “Where” and “When.” “Yes” and “No” are often typical responses.

Even though many discount their value, when combined with other listening techniques, closed questions become extremely valuable in building relationships. They clarify specifics for us, pinpoint the facts, verify what we heard, nail down agreements and commitments, and test whether we can move.

Some examples include:

• Are you going out to the plant? (Yes/No)
• Which color do you want? (Facts)
• You want me to call the vendor . . . right? (Verification)
• Is seems you’re saying [X], correct? (Verification)
• Would today, tomorrow or the next day be better? (Menu)
• Do you agree? (Agreement)
• Will you help me? (Commitment)
• Do you need to tell me anything before we move on? (Testing)
• Is there anything else I need to cover? (Testing)

From a relational perspective, closed questions convey the feeling that you:

• Have a purpose for your conversation
• Grasp the details
• Understand them
• Respect their time by getting to specifics

The effect of closed questions is to encourage people to:

• Conclude that you’re listening and digesting
• Focus and sort through fuzziness
• Shorten their answers
• Clarify agreements and commitments

Closed questions have downsides. They can make discussions feel every interrogative and restrictive if used alone. Nevertheless, when integrated with other listening techniques they can reduce misunderstandings, demonstrate that you’re listening and build relationships.

In a previous post, I discussed the rebirth of Freud and the idea that most (if not all) of our decisions are driven unconsciously. Personification is a way we can influence others’ decision-making on this level.

Revisiting The Economist article “Retail Therapy” in its December 17, 2011 edition, it says about Ernest Dichter, who revolutionized marketing in the 1960’s:

Dichter understood that every product has an image, even a “soul”, and is bought not merely for the purpose it serves but for the values it seems to embody . . . Dichter’s message to advertisers was: figure out the personality of a product, and you will understand how to market it.

Personification is giving something a personality. For instance, my wife has a name for her car. People do the same with boats. Advertising often links products to celebrities; they become the “face of the product”, and thus its personality.

Translating to business, we encourage change if we can give change a personality. Sometimes it’s as simple as putting the face of the Owner, President or CEO on the change by saying, “It’s George’s initiative.” We can do this formally or informally; we can do this with projects, ideas and plans: “This is Mary’s project, Matt’s idea, Kathy’s plan.”

We can also reference other types of people to the change such as “The Herculean Effort,” “The Superman Plan,” and “The Rocky Project.” Any person will help as long as the connection to the person is a positive one. For example, if people don’t like Mary, her name will likely hurt the change.

When it comes to change management, we often neglect to tap into the techniques that work in advertising, merchandising and marketing. Personification is just one of those techniques.