Sunday, 20 of May of 2012

Category » Positioning

Vanity Sizing: Fashion & Beyond

How we position things greatly influences the outcome. In the April 7, 2012 edition of The Economist the article, “Dressing Up,” uncovers that women’s sizes have inflated by four sizes since the 1970’s. Unlike men’s sizing which is based on inches, women’s sizing is purely arbitrary and often varies by brand. Thus, depending on the size, a pair of women’s pants might have increased as much as four inches at the waist and three inches at the hips since then.

The generally accepted assumption for allowing this size inflation is that if consumers feel good about themselves they are likely to buy, thus why the fashion industry calls it “vanity sizing.” However, even though it seems like a topic to take lightly or with which to have fun, vanity sizing plays in all aspects of statistics. That is why it’s important to challenge definitions and assumptions in order to understand and solve problems.

For instance, the article “Botox and Beancounting” of the The Economist’s April 27, 2011 edition, discusses how official U.S. economic statistics might be overinflating its performance relative to Western European economies. Ironically, the article’s title makes an appropriate analogy to vanity sizing.

U.S. unemployment figures present another excellent example. They not only conflict with one another on occasions but they are difficult to figure. Additionally, their accounting changed in the 1980′s, making them appear lower than before.

Thus, while it’s commonly said that “numbers don’t lie,” that’s true; however, an ignoramus isn’t lying either if he believes his own ignorance. If we’re ignorant to numbers’ origination, we are more likely to accept them if they tell us our glass is half full rather than half empty, thus reinforcing our own perceptions . . . also known as “vanity believing.”

 


Toxic Soil Analogy: Good Ideas Planted on Bad Relationships

Imagine soil so toxic that nothing will grow. No matter how good our seeds, our farming techniques and the weather are; nothing will grow. The same thing happens when we try to promote great ideas in a bad relational environment: they fail.

That’s why relationships are more important than vision, culture more important than strategy. Vision and strategy can’t grow in toxic relational and cultural soil. This analogy also frames leadership as an affect influencing the hearts and minds of members, requiring the ability to tap both aspects of an interpersonal relationship: emotional and rational.

While this analogy’s point seems obvious, we are biased toward reason; thus, when problems arise, we tend to believe presenting new ideas, educating on the facts or reasoning better will solve them. It’s not unusual for me to have to restate this analogy several times in order to get people to focus on plans containing tactics to improve relationships or to manage conflict. In other words, our tendency is to just find better seeds, use better farming techniques or hope for better weather rather than address the soil.

This happens because no matter how good our ideas are, people will tend to decide that they’re bad if they don’t like or trust us. Our facts won’t change things either because people tend to believe perceptions over facts. People will naturally find reasons to discount our logic and facts.

When we combine all of this with the fact that a diverse workforce improves business, there is great stress on traditional management styles typically unsuited to nurturing the right positive feelings that can dramatically improve performance. By framing problems with this analogy, I increase my success in introducing relational solutions, which are often seen as too “fuzzy” or “soft.” Perhaps it will help you too.

 


Real-time Personality Assessment: Freedom-Order Duality

The Freedom-Order duality expresses a dimension of our personality involved in interpreting how we balance freedom and order. It can help us – in real time – understand, appreciate and predict better the reactions of others to such things as processes, decision-making, management, customer service, change and organization.

However, all of this is arbitrary, subjective, meaning different people are comfortable with different levels of freedom and order. To some freedom is chaos because it seems anyone can do whatever he wants. To others order is slavery because there is someone or a rule telling her what to do. Therefore, since there are no absolute states for either, you can be the benchmark as the figure shows. This allows you to assess whether people are more freedom-oriented or order-oriented than you are by the feelings and thoughts they trigger in you.

 

Freedom-Order Duality

 

For instance, more freedom-oriented people might make you feel they are:

  • “Wild cards”
  • Unpredictable
  • Emotional
  • Spontaneous
  • Dynamic
  • Unfocused
  • Disorganized
  • Unprepared
  • Winging it
  • Scattered
  • Undirected
  • Flashy

You might also notice they tend to use words such as these:

  • Flexible
  • Tolerance
  • Independent
  • Different
  • Adaptable
  • Unlimited
  • Dynamic
  • Customize
  • Diverse
  • Free hand
  • Openness
  • Deviate

By contrast, more order-oriented people might make you feel they are:

  • Structured
  • Uptight
  • Controlling
  • Domineering
  • Inflexible
  • Unimaginative
  • Micromanaging
  • Analytical
  • Narrow-minded
  • Detailed
  • “By the book”
  • Rule fanatics

Similarly, you might find them using words such as:

  • Structure
  • Process
  • System
  • Arrange
  • Classify
  • Control
  • Accountable
  • Quantify
  • Collate
  • Distribute
  • Manage
  • Discipline

In our daily business lives, this means adding process and procedures to those who are more freedom-oriented than we are might stir anxious feelings about becoming nothing more than an automaton. Conversely, more flexibility and options to more order-oriented people might trigger anxious feelings about what is the right thing to do.

Once we are sensitive to this, we can better position the change by adapting immediately to what we observe in others. To the freedom-oriented people, we will need to reassure the flexibility of adding their own dimension, and to order-oriented people reassuring clear definitions of their duties will exist. In essence, we personalize our approach and words to by appreciating people and their needs better.

 


Aggressiveness as Defect

Confederate Attacks (Red) on the Union (Blue) at the 3-Day’s Battle of Gettysburg

In business, people often see aggressiveness as a virtue; however, it can be a defect. Exploring this will give us insights into dealing with aggressive personalities in our lives and examples of how different perspectives help in problem solving.

The Battle of Gettysburg in 1863 from the American Civil War, the turning point in that war, is a good initial example.  The Union won this battle over the Confederates but never attacked. That’s because the Confederates relentlessly attacked a different part of the Union line on each of the battle’s three days (see diagram to right) despite the Union being on higher ground and firmly entrenched. Consequently, the Confederates suffered heavy losses and retreated.

In nature, the article, “Unnatural Selection” from the May 23, 2009 issue of The Economist, reports on the work of Laszlo Garamszegi from the University of Antwerp. He found that the aggressive animals were most likely to be caught in traps. The Battle of Cannae from 216 B.C. is a human form of this. Hannibal had tapped into his Roman opponents’ aggressiveness and hubris to lure them into a trap, thus destroying an army twice his size. In American football, the screen pass takes advantage of aggressive defenses by luring them into the backfield.

Thus, aggressiveness alone is defective without intelligence, wisdom or insight. As these examples show, we can defeat aggressiveness by:

  • Allowing it to tire itself on extremely difficult tasks
  • Giving it “a bone” (a lesser important task) to distract it
  • Tapping into its hubris and goading it into wasting time on irrelevant things

In business, we see examples when companies expand too aggressively, thinking they have the “secret,” taking shortcuts and ignoring planning. As a result, aggressiveness produces huge losses for them, just as it did for the Confederates.

 


Want to Motivate? Beware of What You Say

So, the boss walks in and harshly reprimands an employee. Unknowingly, she probably just shot his productivity down for the day. A while ago I worked with a company in which it was fairly common practice for the owner to come in late Monday morning and severely reprimand his employees. I witnessed what that did to their productivity for the week.

What we often don’t realize is how much words, phrasing and general conversation can affect people. In the November/December 2011 issue of Scientific American Mind, Tori Rodriguez in her article, “What Just Happened?”, cites several studies including ones in which:

  • “. . . people who were unconsciously exposed to images of fast-food logos became more impatient . . .”
  • “ . . . when participants recalled an illness-related memory, their pain tolerance decreased.”
  • Participants were “unknowingly primed toward goal pursuit” simply by reading something “that included words such as ‘success’ and ‘achieve.’”

While Rodriguez recommends that we become more aware of this “priming” as she calls it by recalling what we “saw, heard and thought about in the past few minutes,” we can also raise our awareness concerning how we negatively influence people accidentally. Moreover, we could use this priming for good. For instance, simply wishing people luck can improve their productivity and performance.

That means we need to beware of that “constructive criticism” we offer. If it really is that constructive and helpful, we should position it as advice, assistance or simply help. Consider too, if we never compliment an employee. It’s as though we never watered a plant.

Next time you want to motivate someone, it might be as simple as talking about something positive, enjoyable and yes, even humorous.

 


Cooperation vs. Self-interest (Pt 2): Context – The Great Influencer

As we saw with pigeonholing and tasting food, context influences us greatly. This extends to people’s inclinations to collaborate. In support of this, the July-August 2011 issue of the Harvard Business Review has Yochai Benkler’s citing in his article “The Unselfish Gene” the work of Lee Ross from Stanford University. He found people being more inclined to collaborate if the context of the effort promotes it.

That’s why leadership that manages, operates and communicates with the implied assumption that employees are essentially motivated by “What’s in it for me” will tend to foster a less collaborative culture than leadership doing the same against a backdrop of collaboration. From an everyday perspective, this means the culture that heavily relies upon extrinsic rewards such as money, awards and perks for individual performances will tend to be less collaborative than the one relying upon intrinsic rewards such as the enjoyment of working with and helping others. Mastering morale builders that don’t cost a cent go a long way in helping here.

This doesn’t mean we eliminate monetary rewards for individuals, but it does mean we focus more on the culture we are promoting in our businesses; culture is context. However, the promotion of that culture must be real. If employees sense a divorce between words and actuality, then the context for collaboration falls, thus causing most employees to resort to self-interested behavior.

Using intrinsic rewards to buttress a collaborative context is involved. In addition to mastering morale builders, it means mastering compliments. Understanding and appreciating the different kinds will help us see how intrinsic rewards differ from extrinsic ones. It’s only by mastering these on an interpersonal level will we be able to extend it throughout our companies and organizations.

 

Other posts in this series:

 


Information You Know Is Wrong Still Influences You

 

How Intuition & Anchoring Impacts Thoughts

Previously, I listed some unconscious biases we have in decision-making. What I witness is that people just don’t believe that known wrong information has any affect on them.

For example, research in “Before You Make That Big Decision” by Daniel Kahneman, Dan Lovallo and Olivier Sibony* which appeared in the June 2011 Harvard Business Review showed that dice rolls “suggesting” sentencing decisions to judges did in fact influence their final decision even though they knew these decisions were made by dice.

Cognitively and psychologically, we call this “planting of a seed” in our minds as anchoring. We experience its negative side when someone is locked on a thought based on incorrect information that we tried to expose for them. As with the judges, this erroneous information assumes a frame of reference for their decision on a subconscious level.

As the writers indicate, anchoring’s real danger is “that people always believe they can disregard them” because the information is incorrect. They don’t believe it. However, it affects them in the same way that intuition affects our thought processes. However, since people don’t realize it, they will shop for rationales to attribute elsewhere this influence on their decisions.

Anchoring also affects our views of people and contributes to the unconscious pigeonholing of people. This can tremendously affect our ability to assess and develop talent. This is why the gossip and unfounded opinions of others will still influence us even though we “ignore” them to form our own opinion.

We need to raise our awareness concerning the influence this has on others, and more importantly to us. We can’t believe we are immune; we need to make conscious adjustments or else we will fall prey to the influence of known wrong information too.

*Olivier Sibony is a director in McKinsey’s Brussels office.

 


Beauty as Power (Part II): Attraction vs. Beauty

My post, “Beauty as Power”, resulted in a commenter questioning, “Is beauty the same as attraction?” The short answer is, “No.” However, elaboration helps us to position beauty better as an attracting force by comparing and contrasting it to other attracting forces. Beauty is just one such force. Many things attract us not just beauty.

For instance, we can find ourselves attracted to low prices, flashing lights, accidents, disasters, loud noises, foods, water, statistics, designer labels, celebrities, power and many other things. On hot days, ice cold drinks attract us, on cold ones, hot beverages and soups attract us. Sporting events, musical performances, movies and plays attract some of us. Advertisers, merchandisers and politicians certainly work hard to attract us. News programs and publications attract us with bad news. Politicians attract us with negative advertisements. Some reality shows attract us by displaying personal conflict.

Some of us will find beauty in all and some of these things. Beauty is a higher form of attraction. Beauty is to attraction what skill is to work and what talent is to effort. It’s true that beauty attracts us, but not all things that attract us are beautiful. This also explains the difference between beautiful and attractive. Beauty is a far stronger attracting force than attractiveness alone. Beauty is the qualitative aspect of attraction in the same way a fine restaurant is of all eateries.

What this means in terms of beauty as power is that beauty is more powerful than attractiveness. In other words, the attraction we have for certain things becomes more powerful if we also find them beautiful. It also means that as we discover the beauty in something or someone that thing or person will come to exert more attraction on us.

Related link: Beauty as Power


Change Management – Tactic #4: Repetitiveness

Change Management & Effecting ChangeThe Hot Spotters, by Atul Gawande in the January 24, 2011 issue of The New Yorker spoke primarily to minimizing medical costs but had much relevancy to my experiences in effecting change. It covered five tactics. This is the fourth of a five part series.

One of the biggest problems we have in promoting change is the assumption that people are light switches. We expect to say something once, and they will change. Advertisers learned long ago that running an advertisement just once doesn’t encourage behaviors of consumers and build brands inside their heads. Repetitively encouraging people to adopt change is a natural part of the change management process. Generally, we should expect to have to instruct and model the change three to four times, maybe more.

The problem is that we often position this more as following up to ensure people do what we told them. Typically, we code this as accountability in our business jargon. It’s better to position this repetitiveness more as a normal part of the instructional and modeling process; it’s a natural part of the change management process. We can do this by saying something like:

I don’t expect you to learn and perform these changes well overnight. There will be challenges. Therefore, I will commit to being available to you on a regular basis so we can help one another make these changes as easy and natural as possible for all of us.

This language establishes an expectation that our follow up is normal and not punitive. It indicates we’re in this together. Otherwise, they could easily construe our actions as micromanagement. The actual frequency of our repetitive instruction and modeling will depend upon the nature and scope of the change.

Other links in this series:


Change Management – Tactic #2: Strengthen Relationships

Change Management & Effecting ChangeEven though it spoke primarily to minimizing medical costs, the article, The Hot Spotters, by Atul Gawande in the January 24, 2011 issue of The New Yorker had much relevancy to effecting change. It covered five tactics to do so and crystallized many of my experiences. This post covers the second tactic. Three future posts will cover the remainders.

The second tactic is strengthening relationships with employees. If change management were painting, then this tactic would be prepping and priming the surface. Just as the outcome of painting is largely determined by the prepping and priming of the underlying surface, the success of change initiatives is largely determined by the relationships management teams have with their employees.

This relationship building is best done through approaches that influence employees on an intuitive level, making emotional connections. Here are five approaches discussed in other postings:

  1. Remembering and using employees’ names
  2. Thanking employees for doing their job every 3-6 months
  3. Shaking employees’ hands every 3-6 months
  4. Learning to use compliments effectively
  5. Tapping the power of personality in executives and senior managers

None of these requires any expense. However, they require a disciplined and well-coached management team. Ideally, these are happening on an ongoing basis not just when a change initiative is happening.

Some personality styles will be more comfortable with these, especially those with greater empathy, sensitivity or emotional intelligence. Managerial and executive assistants can help their bosses by scheduling and prepping them for these activities. They can even encourage their more reticent bosses.

Initially, if these approaches are new, employees might be suspicious so they will need some reassurance. However, regardless of the manager’s or executive’s interpersonal skills, employees will eventually appreciate them. The keys are consistently applying them and not expecting quick fixes.

Other links in this series: